3 Fashion Brands We Can't Wait To See At Paris Fashion Week

3 Fashion Brands We Can't Wait To See At Paris Fashion Week: Chanel, Hermès & Christian Louboutin

Home to the industry’s first-ever organized fashion week in 1973, PFW is known for its theatricality and couture. It's where Dior debuted the New Look, Yves Saint Laurent unleashed Le Smoking Suit and Jean Paul Gaultier displayed, er, Madonna. Split into three categories – haute couture, ready-to-wear and menswear, the French capital knows how to put on a show. From Kate Moss smoking her way down the runway for Louis Vuitton to Karl Lagerfeld's enchanted forest for Chanel, Paris has housed some of the most memorable fashion week moments of all time, blurring the lines between fashion and art.

So, grab your blazer, smudge your kohl, and tote your 2.55 as we highlight three of our favourite Parisian fashion houses.

3 Fashion Brands We Can't Wait To See At Paris Fashion Week

Chanel

A name synonymous with Parisian glamour and understated cool, Chanel is one of the few labels that has managed to merge traditional heritage and modern-day style with aplomb. Where Coco Chanel's unique androgynous silhouettes led, Karl Lagerfeld's provocative and artistic creations followed. Single handily responsible for some of fashion's most iconic creations (namely the quilted handbag and boxy tweed jackets), the house has cemented itself as a historic institution. Known as much for its larger-than-life catwalk shows (who remembers the carousel, the supermarket, or the man-made beach?) as its two-tone ballerina flats, we can't wait to see what Lagerfeld's successor, Creative Director Virginie Viard has in store.

3 Fashion Brands We Can't Wait To See At Paris Fashion Week

Hermès

When you think of Hermes, what springs to mind? A Birkin bag? The bright orange packaging. Or the Clic H bracelet perhaps? What was once an equestrian leather goods workshop has quickly grown into a luxury fashion and lifestyle brand loved by royalty, debutantes, and celebrities alike. After all, the enigmatic Kelly handbag was named after Hermes super-fan Grace Kelly and boasts a waiting list of up to six years. But one thing we're sure of is that it’s worth the wait as each bag is hand-crafted by a single artisan, spending 48 hours on each tote. With must-have 'H' summer sandals and supple leather loafers proving to be firm favourites with fashion influences, we're certain that there's plenty of new iconic pieces on their way.

3 Fashion Brands We Can't Wait To See At Paris Fashion Week

Christian Louboutin

While the sole of a shoe is generally considered the least important part of a design, a red sole couldn’t hold more status. What began by accident when Christian Louboutin borrowed an assistant’s red nail varnish to paint the bottom of a black sole, has become a global phenomenon recognised by the world over. Taking inspiration from travel and different cultures, the Egyptian designer has turned an everyday essential into a piece of wearable art. Crafting shoes that scream sex, his design objective is to create with the women’s form in mind, famously saying that they should “transform your body language and attitude by lifting you physically and emotionally.” Who can argue with that?

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